- $397
Substack Growth Audit
You’ve created the foundation of your Substack. Now you need a clear roadmap to grow, monetize, and turn it into something bigger.
The Substack Growth Audit is a personalized review of your Substack with strategic recommendations to help you grow your audience, improve your content, and unlock monetization opportunities.
WHAT'S COVERED INSIDE:
✓ Your Substack profile, branding, and positioning;
✓ Your publication structure;
✓ Your content strategy, articles, Notes, and SEO potential;
✓ Your current monetization setup and income opportunities;
✓ How you connect with readers and build relationships;
✓ Where your time is being spent on Substack and how to optimize that;
✓ Your biggest growth opportunities and next steps.
Delivered as a detailed PDF with actionable steps.
Ready to give your Substack the strategy, structure, and direction it needs to grow?
This is for you if...
You’re publishing on Substack but growth feels slower than expected.
You want an outside perspective on your publication.
You’re unsure if your positioning is clear enough.
You want to attract more subscribers and build a stronger audience.
You spend a lot of time on Substack but aren't sure if it's on the right things;
You want to improve your content strategy.
You’re ready to turn your Substack into a real business.
This is NOT for you if...
You don’t have a live Substack yet.
You’re looking for a complete beginner guide to starting a Substack.
You want overnight growth or guaranteed results.
You’re not ready to implement changes.
You write fiction (this audit is only for non-fiction writers).
You want generic advice that applies to everyone.
What I'll Review
1. Your Substack at a Glance
I’ll look at how your Substack comes across to a new visitor, including:
Profile photo
Bio
Publication description
Branding
Positioning
Overall clarity
2. Your Publication Structure
The way your publication is organized affects whether visitors explore, subscribe, and return.
I’ll review:
Homepage
Is your homepage welcoming?
Is your best content easy to find?
Does it guide new readers?
Positioning
Is your niche clear?
Does your publication communicate who it’s for?
Is your value obvious?
Key Pages
About page
Start Here page
Subscribe page
Welcome page
Navigation Menu
Are categories organized?
Is browsing easy?
Can readers quickly find your best content?
3. Content & SEO
Your content is the foundation of your growth.
I’ll review your articles, Notes, and discoverability opportunities.
Including:
Articles
Content direction
Topics and themes
Headlines
Reader engagement
Formatting
Calls to action
Opportunities for improvement
SEO
Search-friendly topics
Article titles
SEO descriptions
URLs
Internal linking opportunities
Evergreen content potential
Notes
Posting consistency
Community engagement
Conversation starters
Ways to use Notes for growth
4. Monetization
Current Monetization Paths
Reviewing your existing:
Paid subscriptions
Products
Services
Affiliate opportunities
Other revenue streams
Income Opportunities
I’ll share ideas for potential ways to monetize based on your publication, audience, and content.
5. Engagement & Time
This new section looks at how you’re actually spending your time on Substack, from writing and publishing to engaging with readers, connecting with other writers, participating in the community, and promoting your work.
You’ll get a clearer picture of where your time is going and whether those activities are supporting your goals.
I’ll also identify opportunities to spend more time on what’s working, reduce activities that aren’t giving you much in return, and make your overall Substack strategy more efficient.
6. Growth Opportunities
This is where everything comes together.
You’ll receive:
What I’d Focus on First
The highest-impact changes I would prioritize if this were my own Substack.
Your Next Steps
Clear action items you can implement after receiving your audit.
Founding Members Get This Included
If you’re a Founding member of The 2-Hour Blogger, your Substack Growth Audit is included as a bonus with your membership.
Just contact me (via a DM on Substack) to claim it.
It’s my way of helping you get personalized guidance while you’re building your publication.
If you want to upgrade your subscription for The 2-Hour Blogger now to get your audit, you can do that here.
How the audit works:
Purchase the audit (a one-time investment) or become a founding member of The 2-Hour Blogger.
I'll reach out via email (the one you used when purchasing here, or the used used for the Substack annual payment, if that's what you chose).
I might ask a few extra questions about your Substack strategy and goals.
I'll personally review every element of your Substack and get back to you with the audit (a PDF file) in 2-3 weeks (depending on the current number of orders).
Ready to dive in?
From Creators Who’ve Done It
The audit, in their words.
"If you're early on Substack and it all still feels a bit scattered, I'd genuinely recommend the Substack Growth Audit.
I got real clarity on what my focus should be, and how to align my bio, publication description, About page and homepage so they finally said the same thing.
Lidiya helped me see things about my own publication I couldn't see myself. She's also genuinely thoughtful, generous and supportive throughout the whole process.
The audit gave me real clarity on my offer, and how to align my bio, publication description, About page and homepage so they finally said the same thing.
I'd recommend her to anyone who's looking to grow their Substack publication."
- Lisa of Savour Change
"The audit helped me stop treating low engagement as proof that an idea wasn’t working. Lidiya gave me the confidence to stay consistent long enough to gather useful data while showing me how my positioning, content pillars, Notes, and offers could work together.
She helped me turn Substack from something I was constantly reacting to into a strategy.
I’d recommend the audit because Lidiya sees your publication as both a reader and a strategist. She doesn’t just tell you what to fix. She also explains what matters most, why it matters, and how all the pieces fit together.
I left with more than feedback on my Substack. I left with a plan for using it to grow my business."
- Joy Wiggs of Joy for Sales
"I was posting too much and I wasn't sure who my publication was really for. I had been trying to make a plan for myself for about six months. The Substack Growth Audit gave me that plan.
Lidiya gave me two possible routes with a roadmap for each.
In one five-hour evening I rebuilt my homepage around her pillars, plus my about page, start here, welcome emails and bio. Now I know what I'm doing on Substack and why.
My first foundational post already gets more views than my other posts, and last week I got 20 new free subscribers.
Lidiya looks at what you already have and tells you to take only what resonates. It's practical, and I'm a practical guy."
- Daniel Rusnok of Digital Craft Workshop
"The audit wasn’t generic. She spent HOURS on it.
Lydia had clearly looked at my publication.
She showed me what I was already doing well. Then she showed me the gaps. She made specific suggestions about my copy, my bio, and the experience I was creating for someone arriving here for the first time.
And rather than leaving me with a giant pile of things I was apparently doing wrong, she gave me something much more useful: Priorities.
Before the audit, I knew there were gaps.
After the audit, I had a map.
You’d think having someone hand you a list of things you could improve might leave you feeling a little deflated. It didn’t.
Lydia was honest, but never critical.
She was encouraging about what I had already done well, and she made it clear that her recommendations were just that—recommendations."
- Vicki Portune Hughes of Cozy Abundance
"I booked the Substack Growth Audit because I didn't have a clear content strategy and I had no idea how to actually monetize my Substack. I was just posting whatever came to mind and hoping something would work.
Lidiya went through my whole publication, every single post, my About page, my welcome email, even my Notes. She figured out my content pillars on her own and honestly, she got them bang on.
She also pointed out what I was good at and what I wasn't, and told me to just double down on my strengths. That gave me so much more clarity. I'm way more confident now about what to actually create and why.
If you feel like something is leaking in your publication, or you have hit a plateau and don't know why, a fresh pair of eyes makes a huge difference. And honestly, who better than Lidiya. She is an SEO expert and a great blogger, and she has grown her own Substack really fast, so she clearly knows what she is doing.
You can trust her feedback and just run with it."
- Vinayak Ramesh of The Sustainable Solopreneur
The Audit was life changing for me.
"You really nailed all the areas I know I can improve!
I think EVERYONE should do this. If you are feeling like you want someone that will give you real, actionable feedback no matter where you are in your creator journey, you need this in your life. I think it is especially helpful to those still figuring it out and trying to focus on what will add the most value. Thank you so much, Lidiya!!!"
- Danielle Wright of Your Next Sprint
"I was stuck on the fundamentals of my Substack strategy. I couldn't tell if my content pillars made sense, how to approach a paid tier, whether I needed a lead magnet, or if what I was offering was worth people's time.
The audit gave me a long list of concrete points to work on: how to restructure my pillars, how to talk about my freebies, how to rework my website.
It also made clear how much engagement mattered, and once I started acting on that, growth picked up noticeably.
I'd recommend Lidiya to any Substack writer who wants to stop guessing. She has deep blogging and SEO experience, and she's meticulous about looking at data from multiple angles. Her advice is specific and easy to put into practice, which saves the months of trial and error most people spend figuring this out on their own.
Everything you need is laid out in one document, so you're not left wondering whether you're on the right track."
- Barbara Poblocka of Innovation Strategy Lab
"I am still working on the PDF Lidiya gave me after the audit, but since I started, my subscribers and followers have increased.
I have also become more focused on the readers of my work.
It is such a significant change, Lidiya, to have someone do an audit on my Substack so that I can concentrate more on what I should be doing when I am on Substack. My engagement statistics have increased."
- Maurice of Finding Your Tribe
"I received an extensive 30-page custom report filled with practical advice, SEO strategies, content ideas, engagement tips, and monetization opportunities.
Following Lidiya’s recommendations, I was able to build a complete action plan and growth strategy for the rest of the year.
Lidiya brings incredible industry expertise and precision to her work. Her advice is clear, beautifully structured, and deeply supportive. "
- Magdalena Gereva, PhD of ARThrive
"Lidiya did a thorough review of my Substack and I started seeing immediate improvement after taking her advice. Super helpful!
The five-part audit that included a section – ‘What I noticed in the first 30 seconds.’ If that would have been the complete audit, it still would have been worth it.
Any writer who is hoping to grow their Substack presence should consider getting feedback. I would highly recommend Lidiya’s Substack Growth Audit as offering high value for the cost. "
- Steve Miska of Wrangling and Writing
"The audit gave me a much clearer understanding of how to structure my topics, improve my Substack homepage, and communicate the value of my free, paid, and founding member tiers more clearly.
Lidiya also shared practical ideas for improving visibility and helping new readers understand what my publication offers when they discover one of my posts.
I now have a clear overview of what to focus on, what to improve, and what to spend less time on.
I would absolutely recommend the audit to anyone who is serious about growing their Substack. Lidiya knows the platform extremely well and combines strategic insight with useful technical advice.
It feels like an investment that can genuinely pay off as your publication grows."
- Sidney C. Solace of Sid’s Safe Room
Hey! I'm Lidiya
I'm a writer, blogger, course creator and the founder of Let’s Reach Success, where I help bloggers build a business that provides freedom.
I've been named one of the top 10 course creators and experts to watch in 2021 by Yahoo! Finance, been featured on TIME magazine, Thrive Global, Disrupt Magazine, and more.
I'm now actively building on Substack, and running The 2-Hour Blogger.
Why work with me?
I started blogging in 2013 with a simple hobby blog about personal growth.
I had no audience, no business plan, and no idea where it would lead. I just knew I loved writing, sharing ideas, and building something online.
Over the years, I turned content into a full-time business through blogging, SEO, email marketing, digital products, and brand partnerships.
My small business also allowed me to be my own boss, leave my home country (Bulgaria) and move to my destination of choice (the Netherlands), to wake up whenever I want to, have creative freedom, takes days off when I want, work 2-3 hours a day, and now that I'm a mom - be home with my baby while doing my work when I have the time for it.
Now I’m bringing my experience to Substack.
I started my Substack journey with the same curiosity I had when I first started blogging: testing strategies, experimenting with content, and figuring out what actually helps writers grow.
In less than 4 months, I grew my publication to 600 subscribers (2 paid), and landed my first paid brand partnership while I had just around 200 free subscribers.
But the biggest lesson wasn’t the numbers.
It was understanding what makes a Substack stand out: clear positioning, strong content, a recognizable voice, community building, discoverability, and a strategy behind every piece of content.
I’m not just sharing theory. I’m actively building on Substack, testing ideas, analyzing what works, and applying more than a decade of experience in content creation and online business.
The Substack Growth Audit combines everything I’ve learned from building blogs, growing audiences, creating products, and monetizing content - so you can get a clear outside perspective on your publication and know exactly what to focus on next.
All sales are final.
Because I personally go through your Substack and invest hours to review each element, there’s NO REFUND POLICY.
I only want to work with people who are serious about growing their publication, can follow instructions and are NOT looking for a way out before they even begin.
Once you receive the PDF file, you get lifetime access to it. This isn’t an online program that you can lose access to. This is work done specially for you and your writing business, using my professional experience of having been in the blogging industry for 10 years now, what I'm learning on Substack by testing things daily for months now, and by studying the publications of many big and small creators.
If you just want to buy to see what’s inside the Substack Growth Audit, don’t bother. This isn’t for you. But if you’re committed to growing your publication and ready to dive into the PDF once you receive it, then this is for you.
With that being said, all sales are final. That’s because this offer is so exclusive and the PDF you’ll receive contains such powerful information, that once seen/used, it can’t be unseen/unused (meaning, you will have received far more than what you paid for).
FAQs
What format is the content delivered in?
You'll receive a PDF file with all the information.
What happens once I purchase?
You'll get an email from me with the next steps.
How long does it take to receive my audit?
Because every audit is personally reviewed and customized, delivery time depends on the current number of audit requests.
You can expect to receive your completed audit within 2–3 weeks after purchase (or after claiming it with your founding member subscription for The 2-Hour Blogger. Just message me on Substack).
Is this an automated report?
No.
Every audit is personally reviewed by me based on your specific Substack, content, goals, and opportunities I see.
You won’t receive a generic checklist that could apply to anyone.
Do I need to have a paid Substack?
No.
The audit is for both free and paid publications.
Whether you’re focused on growing your audience, improving your content, or building a monetization strategy, I’ll tailor the recommendations based on where you are right now.
How many subscribers do I need?
There’s no minimum subscriber count.
This audit can be helpful whether you have your first 50 subscribers or you’re already growing a larger audience.
The important thing is that you’re serious about building your publication.
Will you review my paid subscription strategy?
Yes.
The audit includes a monetization review where I’ll look at your current setup, paid subscriber strategy, offers, and potential income opportunities.
What if I'm a fiction writer?
In that case, the audit isn't really for you.
That's because I myself am a non-fiction writer and have experience only with that kind of content. It's a whole different business model, and I only work with what I know.
This audit is for writers who teach something with their content and want to monetize it.
Can I ask questions after receiving my audit?
Yes.
You can always email me or message me on Substack.
How do I get the audit for free with a founding member subscription?
To receive the Substack Growth Audit as a bonus, simply become a founding member.
After upgrading, just message me on Substack to claim it.
Your Founding membership includes the full personalized audit at no extra cost.
Do you offer refunds?
No.
Because this is a personalized service where I spend time reviewing your publication and creating recommendations specifically for you, all sales are final.